Our Hierarchy of Success:

1. Attitude
2. Approach
3. Goals
4. Strategy
5. Tactics
6. Execution

Here's how we approach each of these goals at MDI.  

1. Attitude -The basis of our attitude is simple. If our customers don't succeed, we don't succeed. Marketers only make money when our customers gain measurable results from our effort. Everything that we do is centered around improving business for our customers. As our existing customers will testify, we go above and beyond, we share new ideas in marketing that we come across in our daily activities through our Facebook Fan Page (a mini-blog), here in our main blog and via email with suggestions that may benefit an individual client market. We succeed together, we fail together and we take ownership of the challenges we face together.
2. Approach - Traditional websites and web-marketing is slow. Often the client would need to not only have to pay to have a website designed and developed but also pay each time they needed an update made because only the developer had the specialized knowledge necessary to make those changes. This is not how we work. At MDI we know that "Content is King". No one visits CNN.com, or DVICE.com on a daily basis to see the same thing they saw yesterday. They want fresh, updated content. We enable our customers to update their own websites in an easy-to-use Content Management system. No special software needed, no special knowledge of "coding" needed and no charge per change. An update to any of the websites we design can be made by the client whenever they like 24/7/365 from any PC with an Internet browser.
3. Goals - Our goals, perhaps much like your own, are to expand our client base, increase our effectiveness and drive cost efficiencies. Specifically we'd like to expand our client base 20% per year and drive cost efficiencies on an order of 5% per year, to keep pace with inflation and keep our prices as low as possible for as long as possible.
4. Strategy - To meet our goals our strategy focuses on the things that we do well every day. We engage in online marketing ourselves. We use the technologies we provide as products and services and we continually evaluate new products and services to identify opportunities to expand our client base and portfolio of products and services.
5. Tactics - The key tactic we believe in is transparency. We focus on making the technologies, products and services we use transparent to our clients so that they can clearly understand what it is that we're doing, and how it will impact their client experience and bottom line. Accompanying transparency is communication. We strive to maintain a high-level of communication with each of our clients and encourage their public and private feedback through Facebook, email and phone. Our third tactic is visibility. When we're working with a client we may share some high-level details behind the product / services with the community so that other clients can see how we are innovating and what potentials these innovations may have in their own businesses.
6. Execution - Like many businesses execution can make or break the client relationship. We have a set period of internal Service Levels that we stive to maintain, such as Website Uptime, Response on Website Design Requests, Modifications to Search Engine Optimization and Search Engine Marketing, and design requests all have times associated with them that we clearly spell out with our clients and adjust to meet their individual needs.